Ferrari Showroom, Canary Wharf

About this project

DWA Architects designed a flagship Ferrari showroom within the South Colonnade at Canary Wharf for HR Owen.

The double height showroom features a ‘floating gallery’ area which leads onto a full AV experience room.

The showroom was linked to a car park which accessed an underground car park store for same day purchase of cars for exclusive clients in the city.

The showroom also included design references from classic buildings around the world including Frank Lloyd Wright.

The development had an extremely comprehensive lighting system with over 200 different programmable combinations which could pick out the tiniest precision component to full interactive displays. The whole area was set off with a 20 foot high illuminated Ferrari prancing horse.

Date:  November 6, 2007
Skills:  Commercial & Retail
Client:  Ferrari